Branding and Marketing

Goal: Invest funds to sharpen SDSU’s distinctive profile as a research-intensive public university through coordinated branding, marketing, and targeted communication


Divisional Reporting: University Relations and Development


Working Group Progress Update:

  • Investments provide funds to sharpen SDSU's distinctive profile through new and targeted communication strategies. The working group began a major national campaign in Fall 2014 using low-cost social media to raise awareness of the university's academic excellence. Through the use of Facebook, Twitter, Youtube and Google AdWords, messsages regarding our academic achievements have reached well over 100,000 students, alumni, faculty, staff and prospective students. 

 2013/2014 Working Group Report


Committee Members


Chair: Greg Block, Chair (University Relations and Development)

Kim Calderon
Communications Director (Student Affairs) 
Geoff Chase 
Undergraduate Studies (Academic Affairs) 
Giselle Domdom 
Marketing and Communications (University Relations and Development) 
Sandra Temores-Valdez 
Enrollment Services (Academic Affairs) 
Bernie Schroeder 
College of Business (Academic Affairs) 
Tim Young 
Alumni Association Board  
Tyler Aguilar 
Associated Students Representative 
Joanna Brooks
University Senate Representative 
Polly Sipper 
University Senate Representative